Research & Reports
Social Media and Smartphone Facts: Review of Why Men Look For Business & Love While Women Seek Games & KnowledgeSocial media and mobile use give us a treasure hoard of insights about our general habits as a community. So it’s only inevitable that we find numerous surveys about the two platforms based on one of...
Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network. But what do brands actually...
Marketing mix modeling has never been more valuable to CMOs – and the need for effective models never greater – than today. Constant budget pressures and an exploding array of consumer touch points...