Ad Blog Arabia

Poor photography and art direction,, the ice cream looks so fake and the over all composition is not working at all

Btw i wonder if Marc still with FP7 especially after the Lynx scandal

this is what i meant when i said the composition is not working,,
the idea of putting the ice cream in the couch is not working at all even if it was a joke ! i do not think that McDonald’s seen or approved this ,,, just another scam ad

I disagree.

I believe this is a very insightful ad. If you look under a couch you use everyday, you are bound to find something. A lighter, pens, paper and some loose change.

That change can buy an ice-cream from McDonalds.
Maybe the art direction can be better, but bravo to the idea.

For full review:
http://adbasha.blogspot.com/2009/05/mcdonalds-couch.html

yes you can find a lighter, pens, paper and some loose change but not Ice cream for god sake!!!!! for me they have Fu**ed the product with this ad,,,

McNastys is a food brand built on big product shots and sanitised, plastic interiors.

They don’t play with food. That’s your kids job.

Fake.

No it’s not meant to be literal, but why not just show a one dirham coin instead of the ice cream cone and that gets your message across better doesnt it? “As cheap as change you can find in your couch” The ice cream cone placement destroys the concept and the size of the cone actually makes the product looks tiny which I’m sure wouldnt help sales either…

a good idea better art direction would have def made the wow factor

biteme ; good point on the one dhiram coin just the signficance of a much smaller can damage the product credibility
As far as i have been following with Mcds is that they try to potray a biigger product to the consumer which inturn helps in sales.

i dont know on what basis it won