1125 free minutes from Al Jawal

September 29th, 2008 mediaME Editor

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Advertising Agency: JWT, Riyadh, Saudi Arabia
Executive Creative Director: Anas Sarraj
Creative Director: JWT Creative
Copywriter: JWT Creative

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Saudi Arabia


  • restless

    Good work.

  • hussein

    this is a stupid mistake! why Al Jawwal use their competitor icon “Mobily” in their campaign..!

  • http://mediame.com Zeid Nasser (Admin)

    Interesting point Hussein !

  • HKM

    well
    whatever
    but very nice concept

  • restless

    So what? the idea is nice and the execution is nicer ,,,
    so it doesnt matter if the visual here looks like Mobily logo!!! dahhhhh

    BTW the talking Bubble is an international icon, its not for mobily!!!!!!!!!!!!!!,,

  • ansaihi

    Well, I’ve worked on Mobily a lot, and I can say I have my contribution in the brand identity itself. No: that is not Mobily icon. as Restless said, it’s an international icon. However, if I was to design this STC, I would definitely use a totally different way to show the speech bubble.

    (by the way: I never saw this campaign released. Is it a ghost? Zeid, please tell me whether it’s a ghost or not).

  • restless

    the buble as an icon has been used and over used till death in advertising especially in telecommunication, but the reason why i like this one because they have treated it differently,,, maybe its a little bit forced but it delivers the messge perfectly …

    Thanks

  • Ghandour

    very nice concept and execution,got impressed!!

  • http://mediame.com Zeid Nasser (Admin)

    Answering Ansaihi: It was entered into the Dubai Lynx 2008.

  • http://moeys.net Moey

    hussein, right!

  • shaju varghese

    good effort and very useful


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