1125 free minutes from Al Jawal
September 29th, 2008 Zeid Nasser (Admin)
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Advertising Agency: JWT, Riyadh, Saudi Arabia
Executive Creative Director: Anas Sarraj
Creative Director: JWT Creative
Copywriter: JWT Creative
Via [ mediaME ]
Entry Filed under: Agencies, Creative, Saudi Arabia
11 Comments Add your own
1. restless | September 29th, 2008 at 11:52 am
Good work.
2. hussein | September 29th, 2008 at 1:03 pm
this is a stupid mistake! why Al Jawwal use their competitor icon “Mobily” in their campaign..!
3. Zeid Nasser (Admin) | September 29th, 2008 at 1:14 pm
Interesting point Hussein !
4. HKM | September 29th, 2008 at 1:43 pm
well
whatever
but very nice concept
5. restless | September 29th, 2008 at 1:53 pm
So what? the idea is nice and the execution is nicer ,,,
so it doesnt matter if the visual here looks like Mobily logo!!! dahhhhh
BTW the talking Bubble is an international icon, its not for mobily!!!!!!!!!!!!!!,,
6. ansaihi | September 29th, 2008 at 5:56 pm
Well, I’ve worked on Mobily a lot, and I can say I have my contribution in the brand identity itself. No: that is not Mobily icon. as Restless said, it’s an international icon. However, if I was to design this STC, I would definitely use a totally different way to show the speech bubble.
(by the way: I never saw this campaign released. Is it a ghost? Zeid, please tell me whether it’s a ghost or not).
7. restless | September 29th, 2008 at 7:57 pm
the buble as an icon has been used and over used till death in advertising especially in telecommunication, but the reason why i like this one because they have treated it differently,,, maybe its a little bit forced but it delivers the messge perfectly …
Thanks
8. Ghandour | September 30th, 2008 at 5:53 am
very nice concept and execution,got impressed!!
9. Zeid Nasser (Admin) | September 30th, 2008 at 9:05 am
Answering Ansaihi: It was entered into the Dubai Lynx 2008.
10. Moey | October 4th, 2008 at 5:41 am
hussein, right!
11. shaju varghese | October 7th, 2008 at 5:42 pm
good effort and very useful
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