Dentsu Inc. has announced that its India-based joint venture, Dentsu Marcom Pvt. Ltd. will establish a UAE subsidiary, called Dentsu Marcom Middle East FZ-LLC in January 2006.
Apperantly, this follows Dentsu’s investment in Drive Communication in June last year.
So, maybe it’s time an Asian titan muscled in on the European-US dominated network agency scene in Dubai.
Here’s a look at their announcement.
Add comment January 8th, 2006
Adobe will launch a campaign to promote it’s InDesign desktop publishing software using real customers.
It’s called “Faces of InDesign,” and is being handled by Goodby-Silverstein and Grey Direct.
Check it out, at Adobe’s website, when it starts on Monday 9 January, 2006.
Add comment January 8th, 2006
A new year, and a new start for Kodak. The company has faced some industry shifts in the last five years, with digital cameras turning the ‘film’ industry upside down. Although Kodak has moved with the times, going digital in many aspects, it seems the management wanted something more radical.
Maybe Kodak wants to shed it’s old-school photography image and look more ‘digital age’. Gone is the orange/yellow background image, replaced by simply the word ‘Kodak’ in red.
The old logo is one of the most recognizable in the world, so it’s quite a brave move.
Check it out on Kodak’s website.
Add comment January 8th, 2006
More than 30 delegates from PR consultancies across the region, and senior LG officials discussed strategy and best practices at LG’s regional headquarters in Dubai. PR agency representatives from the UAE, Saudi Arabia, Egypt, Jordan, Morocco, Lebanon, Turkey, Nigeria, Kenya, Algeria, South Africa, Pakistan and Tunisia attended the forum, themed ‘Building Brand Believers’.
Attention to all the media owners, the PR people have decided to cut your advertising budgets!
Read more here about LG’s global view in this regard, which motivated the PR get-together in Dubai.
1 comment January 4th, 2006
It seems the Orbit Satellite Television and Radio Network is turning to comedy to catch up with its competitors, presenting a line up of sitcoms headlined by ‘Joey’, the show that Matt Le Blanc from Friends stars in, playing the same character of Joey Tribbiani but with a new cast.
Along with sitcoms like “Committed”, “That 70′s Show”, “That 80s Show” (no “That 90s show” so far… thank God), and the old favourite Seinfeld, Orbit executives think they’ve got what it takes to knock Showtime out of your living room.
So, can Joey and Co. rescue Orbit’s market position in the Middle East pay TV market?
Add comment January 4th, 2006
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