Here’s an intelligent campaign running now in Brazil, for eye-glasses company Titanium.
As you can see, the giant rounded mirrors in this underground garage are styled like eye glasses, which apparently look exactly like one of Titanium’s designs. There are several of these mirrors, and in different designs.
Passers-by will stop to take a look, and read an information plaque beneath saying that it’s a promotion by Titanium.
Portuguese readers out there, if you can see the letters on the plaque…. translate please for the rest of us!
The agency responsible for the campaign is Publicis Brazil.