Archive for May 20th, 2006

600,000 word-of mouth-moms

Vocal Point

The word-of-mouth marketing craze, also referred to as ‘buzz marketing’ is being utilized by the world’s top advertisers.

Proctor & Gamble (P&G) has established a buzz-marketing business, called Vocal Point, which is recruiting 600,000 mothers to advocate P&G products!

The indications of such a move from the world’s biggest advertiser, away from advertising spend and more towards ‘paid propoganda’ outside the media stream, should seriously worry media owners.

You have been warned.

Here’s where mothers sign up with P&G.

Add comment May 20th, 2006

Extend your vision!

Titanium Glasses

Here’s an intelligent campaign running now in Brazil, for eye-glasses company Titanium.

As you can see, the giant rounded mirrors in this underground garage are styled like eye glasses, which apparently look exactly like one of Titanium’s designs. There are several of these mirrors, and in different designs.

Passers-by will stop to take a look, and read an information plaque beneath saying that it’s a promotion by Titanium.

Portuguese readers out there, if you can see the letters on the plaque…. translate please for the rest of us!

The agency responsible for the campaign is Publicis Brazil.

2 comments May 20th, 2006

Iraqi smiles, courtesy of LG

LG sponsors Iraqi

LG Electronics has renewed its contract, which began in 2004, to sponsor the Iraqi Football Association for another two years up till 2008.

One can imagine the day-to-day difficulties of living in Iraq, but it’s good to see the country’s domestic football getting support from one of the world’s biggest companies.

It’s also smart business from LG, who are already a top selling brand in Iraq having entered the market very early following the invasion in 2003.

LG’s president says that “this agreement is a reflection of LGs belief in football as a means to heal communities, and the brand’s commitment to the region.”

Fair enough.

The announcement attended by Iraqi sports and LG officials was made in Dubai.

Hopefully, next time LG renews this agreement, the security situation in Iraq will make it possible to announce the agreement in Baghdad.

But, let’s not talk politics on AdBlogArabia …… onto the next post.

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Add comment May 20th, 2006

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