Outrageous, racist and very strange for an international brand.
Hasn’t anyone seen this before?
It’s a commercial for the Volkswagen Polo, ‘Small But Tough’, which shows an obviously Arab suicide bomber trying to detonate a bomb from inside a Polo….
I am yet to establish if this, indeed, is a genuine VW commercial produced with the approval of the company, and not just the work of an anti-Arab, independant producer, as it’s spreading on the Internet through blogs and has found its way onto MyTube, which doesn’t verify the authenticity of commercials.
Either way, VW must be made aware that this commercial is unacceptable to Arabs.
Surely, such a large German automaker has to consider its brand reputation in a key market like the Middle East.
Prepare to be appalled here.
6 comments May 27th, 2006