EBay and Yahoo have announced an alliance aimed at capturing more online sales and advertising dollars to rival Google and Microsoft.
The partnership will introduce eBay’s Paypal online payment system throughout Yahoo’s operations and will give Yahoo an exclusive deal to sell display ads for eBay.com.
The fact that two of the Internet’s top brands have decided to cooperate so closely highlights how powerful Google is becoming, which now competes with eBay in online classifieds and payment systems and with Yahoo in search and content. EBay also might approach more locally based advertisers by integrating Skype throughout Yahoo’s network.
It also leaves Microsoft in increasing need of a partner of its own, as its online service trails the others in search and advertising.
For now, the companies’ collaboration will happen exclusively in the United States, but if it succeeds, it might extend into other parts of the globe.
The city council of Istanbul is promoting book reading among the Turkish public with a rather creative idea….. public benches that look like paperback books!
Surely, this adds to the ‘aura’ of reading a book, while seated at a bench.
The top photo is what the bench looks like from the front, but it really looks good from the back, see the photo below.
Such a promotion would also be ideal for a book launch. Maybe we’ll see that idea adopted by publishing houses in other cities soon.
When that happens, remember you read it here, on AdBlogArabia, first!
Outrageous, racist and very strange for an international brand.
Hasn’t anyone seen this before?
It’s a commercial for the Volkswagen Polo, ‘Small But Tough’, which shows an obviously Arab suicide bomber trying to detonate a bomb from inside a Polo….
I am yet to establish if this, indeed, is a genuine VW commercial produced with the approval of the company, and not just the work of an anti-Arab, independant producer, as it’s spreading on the Internet through blogs and has found its way onto MyTube, which doesn’t verify the authenticity of commercials.
Either way, VW must be made aware that this commercial is unacceptable to Arabs.
Surely, such a large German automaker has to consider its brand reputation in a key market like the Middle East.
