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Archive for May, 2006

Yahoo & ebay unite against advertising rivals

Yahoo & Ebay

EBay and Yahoo have announced an alliance aimed at capturing more online sales and advertising dollars to rival Google and Microsoft.

The partnership will introduce eBay’s Paypal online payment system throughout Yahoo’s operations and will give Yahoo an exclusive deal to sell display ads for eBay.com.

The fact that two of the Internet’s top brands have decided to cooperate so closely highlights how powerful Google is becoming, which now competes with eBay in online classifieds and payment systems and with Yahoo in search and content. EBay also might approach more locally based advertisers by integrating Skype throughout Yahoo’s network.

It also leaves Microsoft in increasing need of a partner of its own, as its online service trails the others in search and advertising.

For now, the companies’ collaboration will happen exclusively in the United States, but if it succeeds, it might extend into other parts of the globe.

Read more at The Washington Post.

Add comment May 28th, 2006

Books & Benches

Bench Back

The city council of Istanbul is promoting book reading among the Turkish public with a rather creative idea….. public benches that look like paperback books!

Surely, this adds to the ‘aura’ of reading a book, while seated at a bench.

The top photo is what the bench looks like from the front, but it really looks good from the back, see the photo below.

Bench

Such a promotion would also be ideal for a book launch. Maybe we’ll see that idea adopted by publishing houses in other cities soon.

When that happens, remember you read it here, on AdBlogArabia, first!

2 comments May 28th, 2006

Appalling commercial!

VW Polo Appalling

Outrageous, racist and very strange for an international brand.

Hasn’t anyone seen this before?

It’s a commercial for the Volkswagen Polo, ‘Small But Tough’, which shows an obviously Arab suicide bomber trying to detonate a bomb from inside a Polo….

I am yet to establish if this, indeed, is a genuine VW commercial produced with the approval of the company, and not just the work of an anti-Arab, independant producer, as it’s spreading on the Internet through blogs and has found its way onto MyTube, which doesn’t verify the authenticity of commercials.

Either way, VW must be made aware that this commercial is unacceptable to Arabs.

Surely, such a large German automaker has to consider its brand reputation in a key market like the Middle East.

Prepare to be appalled here.

6 comments May 27th, 2006

News leader in the English-speaking Middle East is:

CNN Leader
Synovate has conducted a PAX Middle East survey, which has found that CNN is still the most popular international news channel.

Apperantly, 26.6% of the survey respondents said they watched CNN on a monthly basis, and 18.2% tuned in weekly.

Closest to CNN was BBC World, which got responses of 21% per month and 16.6% per day.

CNN also reaches 35% of opinion leaders in the region every month.

The PAX surveys highlights the behaviour of the ‘regional elite and influentials.’

So, the question is: What about Non-English speaking influentials in our region?

Aren’t there many, many of those Arabic-only influencers and decision makers (especially in Saudi Arabia). What are they watching?

Here is the press release about this study at Synovate’s website.

Add comment May 25th, 2006

Blog….. What’s that?

Confused Marketer

It’s not surprising that many marketers in the Middle East still don’t know what a blog is.

But in the United States, the land of Internet marketing….. it’s shocking.

eMarketer.com reports that only 30% of Fortune 1000 executives know what a blog is.

And that only 20% have a process in place to monitor blog conversations about their company.

Check out the article from eMarketer.

Related Posts with Thumbnails

1 comment May 24th, 2006

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