Archive for May, 2006
Everybody’s saying it’s the next big thing: online TV ads.
As you would expect, at the center of this new movement is…. who else….. Google!
Google has made billions of dollars with text ads linked to search results or shown on sites that are part of it’s AdSense network, including this site 
But now, it’s moving into video advertising, entering a lucrative territory dominated for more than half a century by television.
Google plans to sell advertising space for video ads of up to two minutes long. The ads will not appear on Google.com or its related sites, but on sites that pop up when users search for information.
Read more at The Washington Post.
May 24th, 2006
Etisalat was among the last ‘hold-outs’ in the UAE’s drive for an open, competitive market. But, that changed with the government recently opening up the telecom market for other operators.
Now, this huge and successful organization is re-thinking its competitive marketing strategy, starting with a new look for a new era.
According to Etisalat’s press release: “The new identity reflects Etisalat’s values of transparency, optimism, openness, simplicity and reliability.”
“The green colour in the logo signifies life, growth and renewal. Green is the national colour of the UAE, and Etisalat has a long and close association with its home nation- the UAE.”
The CEO of Etisalat spelled it out in the launch event of the new identity, by saying that the corporation is “undergoing a culture shift at every level.” He added that the aim is to establish Etisalat as a truly global telecom operator, a true ambassador of the UAE success story in the international market.â€
So, how will the public respond to this brand ‘face-lift’? And to what extent will it help Etisalat break into international markets?
More here on Strategiy.com.
May 23rd, 2006
There’s nothing more personal than your ‘personal computer’, right?
Apperantly, Hewlett-Pakard wants to remind you of that fact, and wants to claim to be the only company who realizes it.
HP says your PC is “your own broadcast network,” “your private media empire” and “it’s your life”!
Sound a bit like Apple’s approach to marketing, doesn’t it?
Get personal with your computer.
May 23rd, 2006
Swiss pharmaceutical company Roche Holdings has awarded creative work for Tamiflu to GSW Worldwide, an advertising agency in Ohio, USA.
Roche is planning a $30 million Tamiflu campaign.
Tamiflu is the most effective antiviral drug against avian (bird) flu.
In the creative pitch, GSW beat agencies affiliated with Interpublic Group, Foote Cone & Belding (FCB), Publicis and others.
Check out the full story.
May 22nd, 2006
Not your typical advertising agency site. Obviously, it has a ‘circular’ theme, with each of these circles linking either to a campaign the agency has done, or corporate information.
It takes some time to figure this site out, which may not be what impatient clients or site visitors want.
However, it’s different and worth a look.
And here it is.
May 22nd, 2006
Next Posts
Previous Posts
