Archive for June, 2006
Marketers ‘missed the boat’ this World Cup, failing to create advertisements targeting women.
Apparently, the generally held misconception that only males are interested in football has backfired spectacularly.
A Reuters report on television viewership data from around the world shows that 39 percent of the tournament’s audience so far has been female. That is the same percentage as for the entire 2002 World Cup, and by the time a champion is crowned in July, the figures are expected to be higher.
Maurice Levy, chief executive of Publicis Groupe, the world’s fourth-largest advertising and marketing services conglomerate, says “It’s a new phenomenon, which has been undervalued and underestimated. We’ve certainly missed an opportunity.”
Read the report at Yahoo!
Technorati Tags: World Cup Viewership Female Viewership
June 28th, 2006
A study conducted by the Nielsen/Norman Group found that Internet users in the US avoid viewing banner ads, reports Clickz.
It’s being referred to as Banner Blindness which means Internet users focus on the content on a page and ignore the advertisements.
“People are not looking at the typical blinding, graphical ads. They are not looking enough time to absorb a complex ad or branding message” says the Nielsen Norman Group report.
Do you still notice banners? I do.
And, from talking to some Arabic site owners, it seems Arab users are still happily clicking on banners.
So, if Americans are tired of banners after a decade of Internet use, we’ve still got a few years ahead of us before reaching that threshold.
With regard to our region, I wouldn’t take this study’s conclusions as facts.
June 28th, 2006
Dubai TV, Dubai Sports and Sama Dubai parent company Dubai Media Incorporated (DMI) has signed and agreement with JumpTV, an online television network, to broadcast programming from these channels on the Internet.
JumpTV already offers packages in different languages on a subscription basis, and will add an Arabic package.
Users will also be able to ‘pick & choose’ from among specific Arabic programs they would like to view.
Here’s the announcement on Jump TV’s website.
TV channel broadcast sites are now growing on the Internet and registerting millions of users.
Some of them, unlike JumpTV, provide free illegal streaming without the permission of TV stations or program owners. Expect a crack down on those soon.
Visit JumpTV.
June 27th, 2006
This one speaks for itself, doesn’t it? No need for a headline!
A Gold Winner at the Cannes Festival, entitled “The Power of Press”.
It’s an advertisement for the National Newspapers of Ireland association, promoting the effectiveness of newspaper advertising. The advertising agency is called Chemsitry, from Dublin, Ireland.
This is one of five advertisements in this impressive series. See the rest here.
June 27th, 2006
While this idea isn’t new, these people from Amsterdam have trademarked a name for it and called it “Artvertising”.
They claim that this is a “a work that sets itself on the borders between commercial art and critical art, commerce and information, private business and public space.”
All I see is an elegant building with a hundred ads on it!
Like every other fashionable or even ridiculous new media project, we’ll see it in Dubai soon.
Anyway, give Artvertising a look.
June 27th, 2006
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