Starcom MediaVest is world’s number one
Apparently, the global media buying race for 2006 is being won by Starcom Mediavest group, who surpassed OMD.
According to a revised ranking of media agencies released late last week by RECMA, the Paris-based consulting firm for media agency billings, Publicis’ Starcom MediaVest Group has projected $25.580 billion in 2006 worldwide media billings.
Making is the largest single media agency network, with a 7.4 percent share of the global marketplace of media planning and buying.
With $24.880 billion in billings, OMD is a close second with 7.2 percent of the global market, followed by MindShare (6.9 percent), Carat (6.8 percent) and ZenithOptimedia (6.6 percent).
In the Middle East, the rankings are different. But, the big five are the same in the GCC and Levant.
Read more at Media Daily News.
Add comment July 14th, 2006
