Archive for July 24th, 2006
Al Aqariya Group- owners of media specialized in covering real-estate in the Arab World- have launched an initiative entitled “With You Lebanon†in cooperation with the UAE Red Crescent to support war-stricken Lebanon.
So far, it has generated donations worth AED 50 million from individuals and organizations across the Arab world, which include cash donations, medicines, medical equipment, foodstuff and tents, in addition to shipping services to deliver supplies to affected areas in Lebanon.
And now Al Aqariya TV has opened the door to advertising agencies to air, for free, TV ads to drive more donations and create more support.
Al Aqariya Group will also run a special supplement of its magazine “Al Aqariyaâ€, titled “With You Lebanon”.
This is a demonstration of social responsibility by an Arab media group which deserves to be recognized.
July 24th, 2006
Neat idea for Garden Cafe in Dubai.
This is a couple of months old, but one of the very few ads posted by a Middle Eastern ad agency on Ads Of The World.
It is surprising that so few regional agencies, or even freelance designers, send their work to advertising websites and blogs. If the work is good enough, it will get free exposure!
Actually, what seems like a lack of interest in the online world is actually a lack of ‘online literacy’ by the region’s agencies.
It’s a pity. That’s why we tip our hat to Liwa Advertising (Dubai, UAE), who posted this ad.
The team behind it are Suhas Rege, Sajeev, Vinayak Adate and Tarun.
Via [AdsOfTheWorld].
July 24th, 2006
If you’re tired of seeing this image by now- so are we- stop for a moment to consider the marketing implications of the famous World Cup final headbutt, which apparently continues to provide Adidas with millions of brand exposures.
Zidane is wearing Adidas kit, with the logo appearing on his shirt, shorts and socks.
Apart from having it’s logo on the match ball, on billboards in the stadium and on every French player’s apparel; the head butt will provide the ‘long-term’ branding effect.
Apparently, research firm Nielsen believes this has resulted in Adidas winning the ‘World Cup 2006 Brand War’.
And the exposure continues on the Internet everyday, with tens of thousands of daily playbacks on video sharing sites like YouTube and MetaCafe.
Ridiculous?
Maybe, but it’s described in detail at The MediaPost.
July 24th, 2006
