Ad Blog Arabia

Save toilet towels, Save the trees

This is impressive. It’s by the Tonga Workroom in Shanghai, China.

It takes some effort to replace the image every few days, or maybe they can come up with some mechanism to drop the image the more you pull out towels.

Anyway, if you visit advertising blogs then you’ll notice the amount of ‘Toilet Media’ circulating

For some reason, it seems to be a trend. Don’t worry, we’ll only show you a few examples!

Via [Twenty Four].

3 comments July 29th, 2006

The First Non-Smoking Pub in UAE

Clever advertisement. It’s not clear who is the agency behind it, but the creative team are Jaywant Dabholkar, Porus Jose, Tushar Mahajan.

Via [Ads Of The World].

1 comment July 29th, 2006

“Your Wound is Our Wound” campaign

The Jordan River Foundation, led by Her Majesty Queen Rania, has launched a campaign to collect donations for the children of Lebanon and Palestine, and will hold a fund raising event on Sunday July 30, 2006, at the Hussein Park’s Amphitheater.

This campaign is supported by corporate and media sponsors, including Jordanian newspapers and radio stations.

The campaign includes press advertisements, posters and radio spots. The print designs are by GRAFICA.

Via [Into The Wind].

Add comment July 28th, 2006

Google allays click fraud fears

Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it’s set to make to its AdWords system late Tuesday, CNET reported.

Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.

Industry reports say fraudulent clicks range from 14.6 percent to as high as 29.5 percent of total clicks.

Add comment July 27th, 2006

YouTube serving 100 million videos a day

This has got to be the biggest online success story of the past 12 months. YouTube, which only started last year, is now serving up more than 100 million videos per day.

YouTube is a video sharing site that enables any user to upload a video, which can then be viewed by site visitors. The site is the perfect example of user-driven and user-generated media and is host to every interest in the world.

For example, amidst the conflicts in Lebanon and Gaza, users on both sides are uploading their ‘home videos’ of the war and its turning into a ‘video battle’.

Lighter topics that where big in July include the Zidane headbutt in the World Cup Final.

It’s also fast becoming the database of the world’s TV commercials, with AdBlogArabia linking to YouTube for most TV commercials we blog about.

YouTube has emerged as the undisputed market leader in online video with 29 percent of the U.S. multimedia entertainment market according to web traffic measurement site Hitwise.

Statistics by Hitwise in the United States reveal that 60 percent of all videos watched online are through YouTube.

These statistics can be seen at the Hitwise Press Center.

Also read a report about this ’100 million milestone’ here.

2 comments July 27th, 2006