Ad Blog Arabia

Each train tells part of the ‘Heinz story’

This has got to be a first in the region.

Every one of these ‘fully branded’ trains in Egypt tells a story of how Heinz ketchup is made.

The graphics are comic style featuring the same characters but delivering different messages, while using the Heinz logo and images of the ketchup bottles all over the drawings.

Great stuff. Well done Leo Burnett Cairo, and it’s pleasing to see that the train company played along with this creative idea and the client was ready to do it.

Even if you pay a public transport company for a promotion, you need them to be open to this kind of idea.

Agency: Leo Burnett, Cairo, Egypt
Creative Director: Mohamed Hamdalla
Art director: Ahmed Hussein
Copywriter: Michael Youssef
Illustrator: Ahmed Hefnawy

Via [Ads Of The World].

3 comments September 28th, 2006

‘Relaxing’ IKEA promotion at the bus stop

The famous furniture seller IKEA ran this interesting promotion at bus tops in Istanbul.

As you can see, there’s an IKEA sofa for people to sit in as they wait for the bus, and there’s a background advertisement with full information about the sofa and its price.

Agency: Target Youth

Via [Marcom+Turkiye]

1 comment September 28th, 2006