“When Will We Become Lebanese” PSA
This public service message from Byblos Bank excellently sums up the sectarian issue in Lebanon.
Individuals from every country say, “I am American”, “I am Omani”, “I am Iranian” … etc. When the camera goes to Lebanese people, they say “I am Sunni”, “I am Maronite” …. etc.
The commercial ends with the words “When will we become Lebanese?”.
Powerful.
Client: Byblos Bank
Advertising Agency: Grey Worldwide, Beirut, Lebanon
Creative Director: Philip Skaff
Via [ mediaME ]
Add comment March 13th, 2007
