Every year for Ramadan, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year’s campaign is based on the theme ‘Hurry, They’ll finish it all.’ The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, ‘Vimto’s 81st season campaign has been launched in three phases: – The Rumours, – The Revelation – and Showtime.
Client: Aujan Industries
Campaign name: “Hurry!!!! They’ll finish it all!”
Brand communication agency: JWT Dubai
Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury, Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj
Duration: Pre-Ramadan and Ramadan (September / October 2007)
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10 comments September 25th, 2007