Edit/Cover/Sensor anything but the bra/lingerie/bikini !
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Advertising Agency: Memac Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hasan
Senior Art Director: Yasser Alireza
Copywriter: Yasser Alireza & Fitna Nazer
Illustrator: Yasser Alireza
Photographer: Images provided by client
Account Management: Khaled Salha
Via [ mediaME ]
Change is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads’ main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand’s product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.
50 comments May 31st, 2008
