24 Hour service from Mercedes

December 24th, 2008 Zeid Nasser (Admin)

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Advertising Agency : Media Marquee, Egypt

Creative & Art Director : Sherif Mounir

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Egypt


  • http://adbasha.blogspot.com Kaz

    Another internal unpublished ad I see, a bit too cheesy for my liking.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    This ad didn’t run did it? You can call a 4 digit number in Egypt for 24 hour car service? To be grammatically correct you need to drop the “s” at the end of hours so it reads 24 hour service…

    Mercedes wouldn’t approve this would they?

  • Sherif Mounir

    Hi Mr Amir husseini ..
    this ad not published.
    this ad part of presentation for mercedes
    - the correct number : 012 444 0444
    - no spelling mistake in “24 hours”
    http://upload.wikimedia.org/wikipedia/commons/1/14/Neon_Internet_Cafe_open_24_hours.jpg
    http://www.mcthai.co.th/images/open24hours/open24hours_02.jpg
    http://us.i1.yimg.com/us.yimg.com/i/ww/news/2007/04/23/24hours.png

    i really need your comment but in creative and art work
    thank you

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    very weak

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Hi…Sherif…

    I didn’t say spelling mistake…I said incorrect grammar. It should be “24 hour service” not “24 hours service”

    COPY is a big part of creative work and communication…

  • Sherif mounir

    Hi Mr Amir husseini ..

    thank you for your support
    i understand you

  • http://theadrenalinefix.com Adrenaline

    Calling all bloggers

  • Ratz

    So Sad

  • Lance

    Sherif > Dude, Mercedes is a work of art… so the ad needs to reflect that. So the typography could be more crafted (a sans serif font to start with, in one color)… you can loose the brand name and leave just the logo (after all, everybody and their second cousin knows the Mercedes logo) and should have used a more stylish clock on a darker background. Not every Tom, Dick, and Mohammed could get their hands on a Mercedes, and now would they give it to anybody to service it… so good luck with doing ads for them. Hope I was of help. Cheers.

    PS… Its “24 Hour Service” btw.

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