Ad Blog Arabia

I like it! simple. clean and neat

I really really really don’t know who, what and why Etisalat has as a marketing director approving these ads!

Etisalat Egypt has done a POO job of branding itself. Its too preoccupied with its ‘nafsana’ 3.5g and 3.75g technologies and in doing so has completely lost track of the more important matters. Like how the Egyptian population (not a very income disposable population at that!) can use the ‘new’ technologies, or how Etisalat’s ‘innovation’ can be used on a daily basis.

Surely if i was being paid 60K LE a month I would be able to draw the line between saying ‘OMFG WE HAVE G’s!’ and ‘Hey! we have G’s, but how does that help YOU’

Encourage usage… DON’T communicate the arrival of something no one knows what it could be used for >.