39% of World Cup 2006 viewers are women
June 28th, 2006 Zeid Nasser (Admin)
Marketers ‘missed the boat’ this World Cup, failing to create advertisements targeting women.
Apparently, the generally held misconception that only males are interested in football has backfired spectacularly.
A Reuters report on television viewership data from around the world shows that 39 percent of the tournament’s audience so far has been female. That is the same percentage as for the entire 2002 World Cup, and by the time a champion is crowned in July, the figures are expected to be higher.
Maurice Levy, chief executive of Publicis Groupe, the world’s fourth-largest advertising and marketing services conglomerate, says “It’s a new phenomenon, which has been undervalued and underestimated. We’ve certainly missed an opportunity.”
Read the report at Yahoo!
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Entry Filed under: Events,International,TV & Film
