SONY 3D sound that ‘breaks barriers’

May 31st, 2007 Zeid Nasser (Admin)

SONY Theater 1

SONY Theater 2

SONY Theater 3

Brand/product advertised: SONY

Advert titles: Glass, Wall, Plaster

Agency:Fortune Promoseven, Oman

Creative Director & Art Director: Noufal Ali

Copywriter: Vikramaditya Maity

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Entry Filed under: Agencies,Creative,Saudi Arabia


  • http://analysis.ning.com/ shakira8023

    impressive, need no more words to describe…..

    http://analysis.ning.com/

  • Barath
  • Vikram

    Hi Barath, just to respond to your comment.
    This campaign that you have posted as reference is published, as you can see, in May. The Sony works were in fact published long before that, in the beginning of April, a fact to which, hopefully, the Archive will soon bear testimony to. AOTW is a little slow on the uptake…

  • A E R O

    Whoever came up with it… don’t get your hopes up for an award! The ad does more harm than good for the product. Were these ads ever approved by Sony??

  • Vikram

    Yes, they were

  • A E R O

    It’s a sad day for Sony in the region :(

  • subu

    nice photogrphy and execution.There is proof that negetive advertising worked in favour of the product. Here it doesnt look like a fresh idea.

  • A E R O

    Nice photography???

  • Blast from the past

    these look like a typical scenario when a creative finds a nice shot on getty images and says, hey lets stick a Sony logo on this and make it an ad!
    Hence there is no photographer on the credit

  • Mohamed

    Unless you like vibrant sounds, deep bass shaking the walls and furniture and then penetrating your bones and you feel the “booom” inside your chest, you gonna say “it downgrades the brand”. Well, it works for a certain category of the target audience. I like it. Symphony lovers wouldn’t.

  • noufal

    Hi Blast from the past, Hope no more space to blast here.the photography done by Noufal ali.it is a recopy of the two pictures.then had work on system.one of the work made a miniature.sorry it is not a gettyimages.remember sony is our bread and butter.

  • riju

    yes, the creative must have blasted you !!!!! Hello blast from the past Have some drink….

  • Blast from the past

    noufal, how many Victorian looking houses do you have in Muscat? the last shot was not shot in Oman. i doubt you had the budget to fly all the way to London for a print ad like this.

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