600,000 word-of mouth-moms
May 20th, 2006 Zeid Nasser (Admin)
The word-of-mouth marketing craze, also referred to as ‘buzz marketing’ is being utilized by the world’s top advertisers.
Proctor & Gamble (P&G) has established a buzz-marketing business, called Vocal Point, which is recruiting 600,000 mothers to advocate P&G products!
The indications of such a move from the world’s biggest advertiser, away from advertising spend and more towards ‘paid propoganda’ outside the media stream, should seriously worry media owners.
You have been warned.
Here’s where mothers sign up with P&G.
Entry Filed under: Controversy,International,Word-Of-Mouth (Buzz)
