A brave new world, from Aisthi

February 24th, 2008 Zeid Nasser (Admin)

Aishti 1 

 Aishti 2

Creative Agency: H&C Leo Burnett, Beirut
Associate Creative Director: Celine Khoury, Roula Ghalayini
Copywriter: Amin Kurani
Group Communication Director: Carol Hanna
Communication Supervisor: Nathalie Edde
Senior Communication Executive: Yanal Hanna

via [ ArabAd Zone ]

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Entry Filed under: Agencies,Creative,Lebanon


  • iHaveAnIdea

    Interesting visual and colors. However the retouching needs more work. Don’t know if it’s intentional or not but showing the ground with a wrong height of the guy standing is visually distracting as his knees are really close to the ground. Finally, I think it needs a line or claim about the brand. Not everyone knows the brand and if so, you won’t get the message.

  • supersonic

    This is the fashion revolution. :)
    http://www.maopost.com/postm/0053-001M.jpg
    cool if that was the idea

  • http://moeys.net Moey

    Great work as usual :)

  • Creative Rules

    These are appaulling.

    Not only are they a ripoff of the famous desiel ads done several years ago but the executions are a real shocker. (If your’e going to rip them off you have a good guide to work to so there’s no excuse)

    No attention to detail, irrelevant graphics and overall extremely niave art direction that has obviuosly been cut and pasted from a graphics magazine.

    Very dissapointing considering it’s supposed to be from a creative agency. Or is it?

    The art director should be shot and dumped in some backstreet in Gemmayzeh.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    AISHTI has always been on the edge, but I think they go too far here, it’s a photoshop freak’s wet dream, but with one problem it isnt executed well. Have always loved AIZONE and AISHTI stuff but not this time, as Creative rules put it, get the firing squad ready….

  • marc

    Typical fashion brand advertising, lacking a true idea and still thinking it’s a strategic thought to be political. Even though Lebanon is in a bad way politically, I’m sure there’s plenty of other angles that can be taken, and I’d have expected a lot more from an agency like LB. Definately not 7+ work shown here.

  • lamz

    (fashion revolution) relevant & cool.. I like!

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