A coincidence ‘unplanned’ by media planners!
July 22nd, 2006 Zeid Nasser (Admin)
I don’t think this is what the advertiser had in mind when booking this banner campaign on the website of the British daily The Telegraph!
But, it’s a daily newspaper which reports on wars, and this banner has created the kind of embarrassing coincidence that should be a lesson to all advertisers, creatives and media planners.
Slogans like ‘Don’t watch Your Profits Go Up in Smoke’ should not be used.
Chances are a country may be going up in smoke too ….. and let’s just say it’s a much more important issue than profits!
Entry Filed under: Controversy,International,Online
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