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A connection between online media habits & shopping?

June 19th, 2006 Zeid Nasser (Admin)

Are online newspaper readers becoming the best online shoppers?

A study by the Newspaper Association of America (NAA) shows that frequent readers of newspaper Web sites are more likely to make online purchases than other Internet users.

The study calls them “power users” and says that 82 percent of them who visit a newspaper Web site everyday have bought products online, compared with 55 percent who are less frequent visitors.

Although the survey was conducted in one US city, Minneapolis, it could be indicative of the relationship between online media and shopping habits across the country, and maybe anywhere else in the world.

These newspaper readers also stay online longer, are better educated and earn more money than the average Internet user.

The implications of this study are obvious for advertisers and sellers of online products.

But, the only problem seems to be the source….. a newspaper association, praising newspaper websites

Still, there’s truth in these findings, and what applies to American online newspapers probably also applies to Arabic ones.

Are you an Arabic online newspaper reader with spending power?

Read more here.

Entry Filed under: International, Newspaper, Online, Research