A guerilla concept for a health club in Beirut

December 3rd, 2008 Zeid Nasser (Admin)

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Agency: Spreadminds, Lebanon
Creative Director: Mohamad Badr
Operation Director: Hanaa Yehya

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Entry Filed under: Agencies,Creative,Lebanon


  • quick comment

    so whats the concept here? dont get it.
    whats the benefit of this health club? what makes it better then the rest?

  • Booyakkasha

    exactly, what’s the idea

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    I dont get this at all…

  • quick comment

    Zeid, im not trying to tell you how to do your job but usually on advertising blogs you have an explaination of what the ambient is all about, even if it seems obvious. You would never send this to an award without an explanation so you shouldnt accept it either.

  • mhdbadr

    To promote Lifestyles Health club 10th anniversary and their Cycling classes, Spreadminds developed a TruckBike – A cycling Class on the Back of a 20m Long trailer with loud music and energetic cyclers, the TruckBike went from Riviera Cornish – Rawshe – Verdun – Hamra and Back to Riviera passing by the most crowded places of Beirut.

    The Result: People Gathered all around the TruckBike, residents filled surrounding balconies, people left their coffee shops and restaurants to watch and take pictures, still, the most important thing was: HIGH EXPOSURE opportunity for all the sponsors.

    I wish zeid can post the remaining pictures, then you can see people reaction and the sponsors benefit.

    Thanks anyways
    Cheers

  • Shake Mo

    Boring!!! Whats so ‘Guerilla’ about this? Its rubbish.

    There is no concept here.
    A bunch of cyclists on the back of a truck is hardly an idea.

    Its a float! Christmas parades around the world have been doing this for decades.

    Spreadminds need to really question their interpretation of what guerilla advertising is.

    Really, this is sad and not worthy of being posted on an advertising blog.

  • Shake Mo

    Oh and I particularly like how the felt compelled to name it with that stupid sign. ‘Guerilla concept by Spreadminds’

    How many print ads do you see with a little sign on them saying ‘print ad’?

    I guess that insecurity for ya?

  • quick commetn

    mhdbadr , thanks for explaining.
    Explain this please, why is there a FLORA ad in your ambient?
    Are you selling the health club or Flora butter? very confusing for people dont you think?

  • quick comment

    mhdbadr , thanks for explaining.
    Explain this please, why is there a FLORA ad in your ambient?
    Are you selling the health club or Flora margarine? very confusing for people dont you think?

  • mhdbadr

    Ah guys thanks for your comments, anyways people loved it in beirut or at least this was the feedback we got,
    flora was one of three other sponsors, including Gillette, and Sinno sport,

    Shake Mo
    that stupid sign. ‘Guerilla concept by Spreadminds’…
    I guess that insecurity for ya

    Ummm Maybe lool ur hilarious Dude ;-)
    Cheers

  • Shake Mo

    Yeah, cheers for that dude.

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