A Man’s Guide To Flowers ….

July 1st, 2008 Zeid Nasser (Admin)

 Desert Flowers 1

Desert Flowers 2

Click Images To Enlarge

Agency: Impact BBDO, Abu Dhabi
Creative Director / Writer:  Peter Vegas
Art Director: Gurav Mehta

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • HKM

    aaaaahhhh
    too difficult to understand
    really too hard
    looks good but bad copywriting

  • http://www.ragejoadv.com restless

    the execution is really bad, and why there are too many fonts?

  • http://www.ziadhamdan,spaces.live.com ziad hamdan

    bad:

    Logo
    Concept
    Copy
    Design
    Art Direction
    Layout

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Vegas I’m having a hard time understanding the concept…please explain…

  • http://www.petervegas.blogspot.com Vegas

    Ziad….. Art direction & layout?? Isnt that double dipping honey?

    Biteme. Didn’t think it was that much of a stretch. Mans guide to flowers. A bloke friendly flower shop that understands guys always have a reason for wasting money on organic matter that will have rotted away before you get the bill on your credit card.

  • jayson

    am sorry sir, but it is difficult to understand…
    too much font type being used plus the “glow” effects.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Vegas…have always been a fan and thanks for the rationale, but still this piece “didn’t tickle me in the right places”.

  • http://www.petervegas.blogspot.com Vegas

    Well BITEME, i know how you like a good tickle, so we’ll try a bit harder next time :)

  • http://www.pencil.com.kw Gilbert

    Great Idea, Vegas… Maybe a little more on the art direction. But I like it, pretty cool!

  • Creative Rules

    Sorry Vegas, but it just doesn’t work.

    Let’s just park the poor execution, unappealling flowers and funeral black background for a second and concentrate on the strategy.

    If you want to appeal to men to buy their loved ones flowers the strategy is very simple.

    The way to a woman’s heart is through flowers.

    Not try to make the flowers masculine and blend fishing rods and computer wires through them.

    Rather take the bold step and be humourous and tongue in cheek with the approach.

    Like…how to play cards with the boys tonight…how to get the best dinner you’ve ever had…how to get the best blow job you’ve ever had etc etc etc.

  • http://www.petervegas.blogspot.com Vegas

    Listen CR the strategy is bang on. Flower shops are confusing as F! for men. They only buy flowers cause they know chicks like them. The whole point of the ads is to say – we are men friendly. We can hook you up with the right amount of flowers depending on what you want to achieve.’
    We picked fishing and surfing for these ads. Not sure if a blow job one would work in this liberal UAE enviroment.
    Re the visual, making it masculine is the whole point. Thats the target market.
    But hey, i could be wrong. I happens on an hourly basis.
    So show me the error of my ways. Execute that bold, humourous, tongue in cheek approach you’re talking about.

  • Creative Rules

    Peter, I like alot of what you do and if you read my comments on the sound studio ad you did with the crane you’ll see it was very complementary.

    But IMHO this one doesn’t smell as rosey (If you’ll pardon the pun)

  • http://www.petervegas.blogspot.com Vegas

    Nothing wrong with puns. They have been hunted to the point of extinction and we will miss them when they’re gone.
    Have a stonkin weekend

  • Gibbo

    BIg fan of puns.

    mine always get shot down.

    why is that C.R??????

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