A single letter can make a world of difference

May 14th, 2008 Zeid Nasser (Admin)

Osama Obama

Advertising Agency: UMS, Oman
Art Director: Ramesh P.
Copywriter: Vinit Pillai

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Oman


  • http://www.paragonmc.com Louai Alasfahani

    “The English School”!!! which English school? where is the call for action? website? phone numbers? address? e-mail?…fax ;)
    anything. My guess is that this is someones faild attempt at beaing “creative” even as a copywriter.

  • http://moeys.net Moey

    Ok….

  • vinit

    Sour Grapes is it my friend Louai Alasfahani…

  • amit

    the idea is k but wher n which school teach us to speak wrong..so frankly i din get it propelry..explain plz

  • v ramu

    so???

  • Rayomand

    Nice word play, a recent billboard in the US had a similar idea of Are Osama and Obama brothers…it was for a church. This seems like scam but it’s nice all the same.

  • copyblogger

    It’s difficult to understand how people like Louai get into so much nitty-girtty of the ad and how sometimes forget the idea and concept, instead they focus on which English School where, how and what. Fine sir, get your point but apart from that can you please be a little more appreciative and at least understand the concept , idea or where the copywriter is coming at. Please be a little more judicious next time. By the way Vinit great work, great AD and kudos to the art director Ramesh, very simple and makes the impact.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Website would be nice, but why does there have to be a call for action???? Very smart very simple ad NICE!

  • Sahooma

    Nice concept and execution. Well done.

  • Joseph Santhosh

    Concept good. But Implementation not enough.

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    Simple but not creative

  • Vikas

    Good idea. Easy to understand. Especially for a category that does not understand the language well. Keep it up.

  • A E R O

    Cheap & below the belt

  • Sudhir Nair

    Dear Vinu:

    This is brilliant! I dont think there is any call to action needed. maybe an URL.

    The concept is bang-on. Sure to get noticed.

    Cheers
    Sudhir

  • http://www.dasfolio.net das

    Wow …..it is good

  • Shanoob Aziz

    nice n simple…
    great piece of work.

  • abhi murgha kamal

    smart word play, but what happened to gandour…………..

    nice work

  • hussein

    i saw hundreds of these 2 words concept in the British council.. 10 years ago..

  • Mary

    it needs to be more clear as to what kind of school you are advertising for. maybe like a language school or something.its a good attempt.it has humor and conveys a message too.

  • vinit

    Agreed hussein two word concepts aren’t un common…one can’t reinvent the wheel but you can improve on it. Don’t know if Osama or Obama was one of the concepts you saw in the British Council … 10 YEARS AGO!

  • HM Stieber

    Fabulous! Great impact. Not below the belt in any way. I don’t see a need for a call to action – this was about a concept.

    A concept which I think can be used in a few ways – perhaps an English school or maybe even a PSA about getting people to pay more attention,read, and truly understand issues more clearly – don’t be fooled, kind of an idea – this would be great in the US right now.

    (little editorial – come on people, I’m with copyblogger here – please be more judicious or thoughful in your comments – perhaps even offer thoughtful alternatives if you find the current idea objectionable.)

  • HM Stieber

    Another thought…Rayomand – to me this concept is the complete opposite of the ad that has appeared in the US on billboards – portraying them as similar or even brothers.

    Having said that, I am very baised and want to see it that way. With some little copy at the bottom, I guess it could go either way, but given the “a single letter can make a world of difference title” – I took it to mean there is a BIG difference.

  • http://adblogarabia.com kre8tive

    I think a lot of you guys missed the point in here. Stop talking about freaking addresses, email or bollocks call-for-action! This is a good project for an english school, BUT you guys couldve done waayy far than this cliché. The ad doesn’t in a way crossed the line an english school should communicate. I mean, SPELLING? Obama v. Osama? Nice try Vinit, you could have made it like a sentence for example, “IT IS FORBIDDEN TO ENTER A WOMAN” (as you mean to say women are not allowed to enter) or “BUY 1 PEACE AND GET 2 PEACES FOR FREE” and close it with a line saying, “learn proper english”

    My 2 Cents

  • vinit

    Thanks Kre8tive…but I think your examples are a done concept…this was just another approach I took…Thanks anyways

  • http://adblogarabia.com kre8tive

    Well, Vinit.. this ad is a done concept also…. You just have to stretch it :-)

  • vinit

    ok send me the copy of the done concept…and we have extended the thought…check it out!

  • r h

    i think its pretty innvoative…dont think its repeated
    good work!

  • http://adblogarabia.com kre8tive

    Vinit, no need to send you a copy… just log on to ads of the world. Extended? My goodness!

  • Vinit

    Yes I do check ads of the world…which ad are you refering to there…yes extended your goodness!

  • http://adblogarabia.com kre8tive

    Oh, bother…..

  • Vinit

    well, let me know of a key search word for the ad you are referring to in Adsoftheworld or stop blabbering!

  • adlover

    Well the ad gives out a very powerful message and the best part, it’s kept very very simple, which is needed exactly for this particular target audience. Good show! Wonderful concept and brilliant execution.

  • Shrady

    Obama…Osama hahaha 2 ends of the world… really nicely done and i think the black and white gives a very strong message in the ad. It not only shows Good Vs Bad but actually portrays more of 2 ends of the world or 2 opposite situations. The twist is really good. Cheers!

  • http://www.paragonmc.com Louai Alasfahani

    30 comments. nice :)

  • http://adblogarabia.com kre8tive

    A SINGLE STUPID AD CAN MAKE YOU REALLY STUPID.

    The ADschool, By Retards.

  • Vinit

    For admissions please contact the Principal Mr. Kre8tive Retard :)

  • ashok

    simple and good…. nice work

  • chan

    Nice concept…
    surprised to see these many comments on a creative from oman??
    great job!

  • Satyam

    this looks very similar to your first add….try something new….its very very simple!!!

  • AmitJ

    simple and fabulous…to the point! keep it up

  • Adam

    From Merriam Webster online.
    Alphabet = “a set of letters or other characters with which one or more languages are written especially if arranged in a customary order”

    The copy should read “a single letter can make a world of difference.”

    If you’re doing an ad for a place that claims to provide expertise in the English language, it would be best to ensure that the copy is written in correct English, surely?

  • vinit

    Point noted…thanks …will make the necessary changes.

  • kre8tive

    Bull’s Eye!

  • jude

    can this be the line?

    What comes in between makes a huge difference!

    can the ad be for a condom brand?

    Can it? It can, i guess.


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