Account win: Y&R-J (Royal Jordanian)

February 17th, 2008 Zeid Nasser (Admin)

Y&RJ

Agency: Y &R Amman 

Via [ Jazarah ]

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Entry Filed under: Agencies,Creative,Jordan


  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Lovely ad! Shows an excellent partnership between agency and client…dont like (grammatically) the body text part that says “we have enjoyed working with you to become a world class airline” . Mabrouk Y&R

  • Creative Rules

    Extremely gracious of you Amre.

    Considering how much work you and your agency put into the pitch.

    Cheers

  • gibbo

    Very harsh on criticising the copy.

    No problems there at all.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Gibbo…didnt critize the copy just said I didnt like the grammar of that phrase so chill!

    Creative Rules…its very refreshing and much more acceptable to lose a fair fight and that’s what this pitch was, so great job to you guys!

  • Zeid Nasser (Admin)

    “its very refreshing and much more acceptable to lose a fair fight”……. are you saying that it’s usually not fair in advertising :)

    I wonder where you got that idea.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    No its not usually fair in advertising as many would agree…you know how people often try to keep things in “balance” or when people decide to work with agencys for personal reasons or when agencies back door you with burnt media prices, or or or or or…RJ pitch was a fair process and Y&R new the client needs and understood tne brief better than we did which makes it “FAIR” that’s what I mean:)

  • http://moeys.net Moey

    Zeid, are you ignoring my calls and watwets?

  • http://moeys.net Moey

    I left my comment at Jazarah, let me rephrase, great ass kissing peter, any free tickets to Ireland?

  • http://www.north55.com Mike55

    “Over the past four years we’ve enjoyed working with you to become a world class airline.”

    Super. Now, where do I book my tickets with Y&R Air?

    I’ve said it before, but does anyone read this shit before it runs?

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    i loved this ad.. creative

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