Ad Mashup: Creatively alter an ad’s brand
August 4th, 2006 Zeid Nasser (Admin)
Here’s a new and entertaining website created by Little John of Advertising For Peanuts.
It’s called AdMashup and gives the advertising community a place to “explore, tweak and play around with the medium of advertising, without taking ourselves too seriously”.
Original Ad – Western Union
‘Mashed Up’ Ad – DHL
Here’s how it works:
Find an ad for a product which can be adapted to another, either because it actually works or because it becomes really funny. Then e-mail it to Ad Mashup (along with the original ad in its unaltered state). If selected, your ‘Ad Mashup’ will be posted along with your name, where you live and a web address linked back to the site of your choosing.
As you can see from the example above:
An advertisement for DHL- the Here & There at the same time idea suggesting the speed of the money transfer service. So, someone ‘mashed it up’ by putting a DHL logo on it instead. It works! Not only is the message coherent for DHL, it even uses DHL’s corporate colors.
Interested? Visit Ad Mashup.
Entry Filed under: Creative,International,Online
