May 17th, 2006 mediaME Editor
Pan Arab Research Center (PARC) has found that advertising spend in the UAE dropped by 8%, to $193m, in the first quarter of 2006 compared to the same period in 2005.
There’s also been a re-distribution of expenditures among media channels in the country. The media which lost ground were newspapers (7% down), and local television (57% down). Media which gained were outdoor (60% up), radio (40% up), and magazines (17% up).
The massive change in fortunes of local TV, outdoor and radio within one year is indicative of how dynamic and fast-moving the UAE market can be. Watch out!