Adidas ‘speed boots’

December 23rd, 2008 Zeid Nasser (Admin)

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Advertising Agency : Media Marquee, Egypt
Creative & Art Director : Sherif Mounir

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Entry Filed under: Agencies,Creative,Egypt


  • http://www.adsinjordan.com amre husseini – AKA BITEME

    “Bet you cant replace the speed boat with a shoe using photoshop”- CD

    “Bet you I can” – GD

    “It’s a bet” – CD

    “Hey what about the concept?” – GD

    “Who needs a concept we’ll just knock their socks off with our photoshop skills!” – CD

  • http://www.caprozo911.deviantart.com SAIF

    Mr Amir i think u can’t understand the Concept ?
    do u understand what the adidas Logo mean ???
    and, why he use the 3 lines of the speed boats ?

    it’s mean 1st, 2nd and 3rd
    with adidas u alwayes winer

    and the Boats shaping the adidas identity by speed lines
    i think this is what he mean

    Good Ad. and nice work.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Hi Saif…yes I do understand what the adidas logo means and yes, I dont understand the concept.

    But how does this concept tell me you’re always a winner with adidas, do they manufacture speed boats now. The concept of Impossible is nothing is tied to the individual who benefits from the brand; not just the brand (adidas) trying to make you think…

  • http://www.bloganubis.com Louai Alasfahani

    nice debate but this art direction is very familiar http://paragonanubis.wordpress.com/2008/05/12/waves/

    Did the ad creators agency handle this account? ya3ni did this ad ever get published? or is it just a show of photoshop skills.

    NB. why use the OLD Adidas logo?!!!

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    why 3? i guess 1 was better?

  • http://adbasha.blogspot.com Kaz

    Regardless of if you’re a winner or not, replacing boats with boots is screwed up…. I think It actually shames the brand… I’m sure this didn’t get printed as well, I haven’t seen it anywhere in Egypt and hope not to.

  • Sherif Mounir

    Hi Mr Louai Alasfahani ..
    thanks for your comment :)
    this ad not published this is a Interior brief in my agency
    and this logo not old .. under adidas name 3 logos in use to now
    http://www.adidas.com/ae/homepage.asp

  • Sherif Mounir

    Hi Mr Ziad Hamdan
    thanks for your comment ..
    3 lines reflect adidas identity

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