AIDS awareness: Play doubly safe

May 5th, 2008 Zeid Nasser (Admin)

Aids 3 small

Aids 2 small

Aids 1 small

Agency: UMS, Oman
Copy & Concept: Vinit Pillai
Copy Assist: Shivnay Sabarwal
Art: Riti Hamlai

Via [mediaME]

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Entry Filed under: Agencies,Creative,Oman


  • ansaihi

    No way this has been released!

  • Mhdbadr

    Crap!! Are they serious? did the client fired their ass!!??
    Well is it me or this Ad is garbage work?

  • http://adblogarabia.com kre8tive

    well it is BOTH, Mhdbadr…. lol

  • amit parekh

    good one.. i like it

  • Vinit

    No this is unreleased work…you are right Ansaihi.

  • http://moeys.net Moey

    I hate the execution. the condoms are stretched upwards

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    Silly

  • Gibbo

    as if I’m gonna double bag

  • http://www.petervegas.blogspot.com Vegas

    the Romans used to make condoms out of goats intestines…..
    i dont think they do that anymore now.
    In WW1 the british army gave their men a condom that got nicknamed old faithful because you could wash it out and re use it. Looked like a bit of bike inner tube.

  • HM Stieber

    I like the featured words – they make a good point about being safe – something more people need to be if they are going to be these things. I am not so sure about the doubly safe aspect – but the main words and use of condoms there is effective and to the point.

    The execution could have been a bit better, particularly on the last one – the condoms are stretched.

    I can’t help but wonder if it is the message and images to which people are reacting so strongly.

  • Vikas

    Wonderful concept. Love the simplicity of the idea. It conveys the message clearly and directly, something that is very important in public interest communication. Hope some company has the marketing acumen to use this communication and publish them in mass media.

  • mortal thoughts

    Are they flavoured condoms?

  • uday

    Good concept, very liberal thought, good work!

  • Sneha

    tooo good… to the point…. upfront like u :)

  • http://www.dasfolio.net das

    not bad at all

  • http://surmaifry.blogspot.com/ mandy

    hey i liked the idea…its simple but the art direction could have been much better!!! i can say ” play safe” kinda art direction.

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