Air-conditioners made for the Middle East

September 26th, 2007 Zeid Nasser (Admin)

 Admiral Wool

Advertising Agency: The Classic Partnership Advertising, Riyadh
Art Director / Copywriter: Justus Luke
Additional credits: Aftab Ahmed, Muhammed Ghazal

via [ ads of the world ]

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Entry Filed under: Agencies,Creative,Saudi Arabia


  • http://thejfactor.jeeran.com Ahmed Qandil

    i do not know. but, i can not find and relevance. Why is the wool scarf? is it because it addresses the middle east? this is too much!

  • http://www.ragejoadv.com restless

    i don’t think that the idea is working here , specially when the Arabic woman or let say the Saudi woman (if they are targeting the women from the gulf area) don’t usually wear their Veils at home ! , so the concept here makes no sense! but really nice photo, well executed

  • AERO

    huuum…. air conditioners that heat you up like wool in winter time??

  • Ansaihi

    Aero????

  • thinktank

    Trying to be funny? It is NOT.

    It can be offensive.

    The agency and client should understand that mocking religion is not taken very well among Middle Eastern, especially when you are trying to target them.

    And you did not need to use the word “middle east” to specify your target… isn’t it already said in the visual?!!

  • http://thejfactor.jeeran.com Ahmed Qandil

    i think the ad should be more extensive and appealing.

  • kre8tive

    Old Idea. These guys are really up to their names.. “CLASSIC”

  • http://www.omernos.com/ omar

    I seriously can’t find any good element in this ad, I mean in technical terms the edit of a wool texture in order to make a veil is done HORRIBLY! Like a 10 year old work on photoshop.

    Also, I agree with all what’s been said – terrible idea, very stereotyping and doesn’t make sense :/

  • kre8tive

    I’m sure I have seen this somewhere, sometime ago.

  • http://thejfactor.jeeran.com Ahmed Qandil

    me too! bs i remember that i did not like it before.

  • http://moeys.net Moey

    lesh 7ases-ha 7oula?

  • Pingback: Madera de Blog » Blog Archive » UFF!!!

  • ang

    try to run this ad in a saudi newspaper please.

  • kre8tive

    no, ang.. this would look cool if they would run it in Afghanistan.

  • http://www.paragonmc.com Louai Alasfahani

    No comment …as i have nothing nice to say about this ad

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