Al Arabiya ahead of Al Jazira in Saudi Arabia
March 31st, 2006 Zeid Nasser (Admin)
An Ipsos poll has confirmed Al Arabiya as the number one news channel in Saudi Arabia.
The news channel, part of MBC group, enjoyed a 4.9% increase over its competitor – Al Jazeera – in viewership throughout the Kingdom, bringing it to a current viewership rating of 24.2%.
Furthurmore, and quite controversially, the poll shows that 99% of those surveyed ‘would like to watch Al Arabiya’ compared to 79% who ‘would like to watch Al Jazira’.
There’s something for marketers to think about!
Entry Filed under: Research,Saudi Arabia,TV & Film
