October 19th, 2006 mediaME Editor
Forbes Arabia, the Dubai-based Arabic edition of this well-known business magazine, unveils its first-ever listing of the Top 40 Arab Brands in its November issue.
Arab companies that cater to markets throughout 19 Arab countries were eligible for the list. To identify the Top 40 Arab Brands, Forbes Arabia factored in customer perception, and how well companies adapt their brand to a changing market environment.
An exclusive online survey was conducted for Forbes Arabia by U.K. market research firm YouGov that drew on consumers from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, the Palestinian Territories, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen.
Al Jazeera ranks number one in Forbes Arabiaâ€™s Top 40 Arab Brands list, followed by Emirates and Almarai. Represented industries include media, airline, retailing, real estate development, leisure, food and beverages, and cosmetics.