Amazing “Light Bulb” billboard for The Economist

November 1st, 2006 Samer Marzouq

A brilliant idea for a billboard; a light bulb is installed onto an outdoor panel and is supplied with a sensor to light the bulb each time someone passes underneath.

Client: The Economist
Agency: Abbott Mead Vickers BBDO, UK

Via [Jazarah!]

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Entry Filed under: Agencies,International,Outdoor



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