Ambient: ‘Bare Essentials’ campaign

October 29th, 2008 Zeid Nasser (Admin)

Agency: Memac Ogilvy, Dubai, UAE

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Entry Filed under: Agencies,Ambient,Regional,TV & Film,UAE


  • http://www.adsinjordan.com amre husseini – AKA BITEME

    I love the first one with the mannequin its really smart and a excellent use of ambient media…

  • restless

    I remember that we presented the same “tag” idea but unfortunately the client didn’t like it :) ….

  • http://theadrenalinefix.com Adrenaline

    That’s nasty

  • Shake Mo

    Shouldn’t the breast have a few swipes of big black marker over it?

  • sam

    it very good as it is….

  • http://www.bloganubis.com Louai Alasfahani

    ROTFL….i see ghosts.

  • fede

    I hope it’s not photoshop! because I really like it!

  • kre8tive

    SCAM. this won’t happen in the UAE and anyone sees the retouching? LOL

  • kre8tive

    Come on, Ogilvy Dubai… do something useful and beneficial for your clients, this thing just shows that you haven’t much job and a lot free time to do cr*p than real work. Duh!

  • creative rules

    Kre8tive.

    It’s not a scam and it’s not a bad idea.

    Now…take a deep breath…sit down at at a table near you.

    Put your right elbow onto the surface.

    Then put your right hand into a fist. Tight.

    Now smash it into your face very hard.

    Repeat for half an hour.

  • http://www.bloganubis.com Louai Alasfahani

    so why did you delete the photo with the One breast mannequin?!!!! are you covering some one’s tracks?….again ;)

  • http://www.bloganubis.com Louai Alasfahani

    opppssss that was ads2blog not you :)

  • http://mediame.com Zeid Nasser

    You have to ‘stay alert’ Louai before you make your comments :)

  • kre8tive

    Whatever Creative Rules, No need to be violent, no need to act like an uneducated F**k, I understand you love your work, but what can I do? It’s a scam?! Why don’t you smash the mannequin in your face? Lol. Get on with your life.

  • creative rules

    Who said it’s a scam? You? I wish Ogilvy would respond to this.

    When are you ever going to say anything positive or constructive on this site? Honestly mate it’s easy to rubbish everything like you do. Much much harder to recognize good work and know it when you see it. There is some very good work shown on this blog by people who have worked extremely hard to do it and sell it and it needs to be rewarded and complimented.

    Now you can stop punching yourself in the face and think positively. :)

  • http://www.bloganubis.com Louai Alasfahani

    It is clear that the missing Brest is a result of a poorly conducted photo-shop surgical procedure…which means the mannequin is NOT displayed with one Brest; furthermore in this part of the world; the display of naked (or half naked mannequins) is strictly prohibited by law – even if placed inside the shop.

    So even though the concept might be appealing but the fact is that it is a SCAM intended only to compete unethically with actually published and paid for work by other agencies.

    Let’s get some facts straight…what is the client name? In which shop is the mannequin displayed? Which mall?
    :) http://paragonanubis.wordpress.com/2008/11/01/naked-truth/

  • kre8tive

    I would really love to hear Ogilvy’s reply on this SCAM. Is it a nice idea? Well, nice idea indeed but for dumb ass people like creative rules, LOL. Who the F**k do y’ou think you’re fooling here? Try this idea somewhere else, this aint working with people who has the trained eye and better understanding of the market, come on, if you’re smart enough, tell us where in the UAE they had this mannequin and i’ll go and check it out myself, Louai, you’re in this? well, if not, then why don’t you creative rules just shut the F**k up and smash this scam in your face.

  • Creative rules

    Yeah come on Louai and Ogilvy tell us which shop this appeared in. Let’s crucify the bastards. Ke8tive and Louai are on to something really big and important here. Shit this is bigger than watergate.LOL

  • kre8tive

    Can’t wait to see the bare naked truth about a scam Ogilvy Dubai did, such cheap attempt! Crucify the idiots who did this, sharpen those nails and shove them up Creative Rules’ a**! ROTFL

  • http://www.bloganubis.com Louai Alasfahani

    i repeat the question…what is the client name? In which shop is the mannequin displayed? Which mall?

  • http://disciplinedcreativity.blogspot.com/ Anis

    I hope it did not scare women who entered the showroom hoping to make their two breasts look more beautiful; and found a lady with one missing. At lest they could leave the showroom without buying any lingerie thanking God for wo breasts… I salute the store that allowed it; if anyone actually did.

  • http://asecretwindow.wordpress.com Secret Window

    let me help u out, no it wasnt spam:

    http://thenational.ae/article/20081028/NATIONAL/775413026

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Kreative and Louai…whoopsie?

  • creative rules

    LOL

  • http://www.bloganubis.com Louai Alasfahani

    i read the article…intresting…i will make sure someone visits the shop and takes a photo of this one breasted mannequin ;) funny enough…such a long article of a unique incedent…yet no photo of the one breasted mannequin ;) i will keep you updated of the investigation.

  • kre8tive

    They should post the actual photo and not this cheap photoshop trick, Let’s wait and see.

  • http://asecretwindow.wordpress.com Secret Window

    ok..i know the journalist who wrote the article…do u want me to verify if she is a partner-in-spam with oglivy? :P

  • kre8tive

    “Truth Well Told” Let us see it then :)

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Oh my god, guys just move on….

  • http://www.bloganubis.com Louai Alasfahani

    i stand corrected.

  • Leo & Art

    This Ambient is nothing but big SCAM

  • Armie

    Hi there! I’m the Store Manager of the Shop that you’ve been talking to. Shop Name: Bare Essentials, and we are located at the Jumeirah Centre, Shop 15A, 1st Floor on the Beach Road. This is definitely not a product of a PHOTOSHOP and we had the mannequin for almost 3 weeks now (as part of the BREAST CANCER AWARENESS CAMPAIGN) ..It is NOT OFFENSIVE, I ASSURE YOU..It is for A GOOD CAUSE. You are welcome to visit the shop and see it for yourself. It is actually the very first thing that you will see when you enter our shop. Our business is dedicated to women and this campaign is part of fulfilling our social responsibility. Visit the shop, and I will PERSONALLY ASSIST YOU! =)
    Log on to http://www.fighbreastcancer.ae for more info!

  • creative rules

    Now Kre8tive…sit down…put your right elbow on the table….clench your right hand into a tight fist….LOL

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