June 24th, 2006 mediaME Editor
A US-funded organization is producing a big budget public service announcment (PSA) to discourage would-be suicide bombers in Iraq from killing people.
Doesn’t it sound strange?
Would a suicide bomber, full of anti-American setniment, be watching TV one evening and suddenly change his mind because he was touched by a commercial?
In any case, the commercial is being filmed by California-based production company 900 Frames, in cooperation with a Lebanese production house; who believe that they can communicate their idea through a slick, Hollywood-style PSA with plenty of pyrotechnics.
It’s being filmed in Los Angeles, where the producers have constructed a location there that looks like downtown Baghdad.
The producers expect the finished 60-second spot to air on Iraqi TV station IMN this summer.
They’re calling it “Don’t Suicide Bomb”, and this is the Newsweek exclusive report.
Expect some serious controversy when news of this commercial gets out. You read it here first at Adblogarabia.