Avatars: Create your customer representative & brand spokesperson
July 25th, 2006 Zeid Nasser (Admin)
Here’s something interesting. To communicate with customers on your website, how about a digital version of the company’s CEO or any celebrity, or maybe even allow the customer to create a digital image of his or herself!
These ‘digital people’ are called Avatars, and are popping up on a number of websites, providing help to users, interacting with your requests and even your mouse pointers moves.
Some people are calling it the next frontier in marketing communications on the Internet.
The sample Avatar is of Washington Post writer Frank Ahrens who wrote a story about this new technology.
Apparently, advertisers are now evaluating the potential of avatars, with some ideas on how an Avatar can preach the value of certain products, just like a friend. It’s like word-of-mouth. Only it’s not a real person!
Already, websites of companies like Accuweather, L’Oreal and Global Gillette are avatar-equipped.
Even DaimlerChrysler has created a low-tech avatar of its chief executive, Dieter Zetsche, to answer online questions as “Dr. Z.”
Interesting. It makes you shudder to think that, soon, we may not even need real people in commercials!
Find out more at The Washington Post.
Entry Filed under: International,Online
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