Band Aid cures all wounds, almost!

July 29th, 2008 Zeid Nasser (Admin)

BandAid

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Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter: D V Hari Krishna
Art Director: Kedar Damle
Illustrator: Nabil Kamara

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Entry Filed under: Agencies,Creative,UAE


  • Creative Rules

    I’m not sure where to begin on this.

    First of all the photography is apalling. It looks like it was shot in the agency. But more importantly the idea is strange. What are they trying to say here? Cures all wounds. Almost.

    The idea would be far better if it were saying flesh coloured band aids but even then it wouldn’t work.

    The whole thing is a dud. 0/10

  • dezero

    The idea is very clear.The picture for a woman that has been divorced.
    But the link is too far.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    I think they are trying to say that it can cure everything except a broken heart with a woman noting getting a wedding ring and replacing it with a bandaid…??? TOOOOOOO confusing and either the scan of this ad was done on low res or I have to agree with Creative rules that the picture is horrible…

  • Quick comment

    i guess the photography was done internally, hence no photographer on the credits.
    it looks like the woman just got a divorce and is replacing the gap that is left when she removed the ring. thats what i got out of it.
    its no cannes but its not bad either, its emotional and women will relate to it.

  • RO

    Neat concept, but you guys are right…could have been better executed!

  • macbeth

    Cures all wounds? So when I have a huge gaping hole in my side, I just stick one of those on? Excellent. Close the hospitals. And I think you’ll find that they don’t cure even a scratch. Your body does that. Plasters just keep them dry and keep out the dirt. So the ad is just a big lie. And rubbish.

  • kre8tive

    Can’t Cure Copycats, though…

  • jayson

    i like the idea, it’s not that bad… :)
    about the photography, it’s intentional. to focus the hands(subject) you have to make the surroundings a bit blurry.
    btw, sad people doesn’t wear flowery dress ;)

  • http://moeys.net Moey

    I love it, emotional and pure.

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