July 27th, 2006 mediaME Editor
Qatar Airways continues to increase its profile worldwide, with an announcement of sponsoring the BBC World Weather Report, for the next 12-month.
The agreement gives the airline “credits on two weather broadcasts a day”. BBC World is a top English-language news source in the Middle East, Indian sub-Continent and Asia Pacific regions; all of which are Qatar Airways’ strategic markets.
Qatar Airways had also recently added live streaming of BBC World on its Airbus A330 aircraft for Middle East and European flights.
This is a big year for Qatar Airways, who are a main sponsor of the 15th Asian Games and have embarked on an international campaign to promote the games and the airline as the official carrier.
The airline’s website demonstrates its ambition with multiple-languages available, including: Chinese, Japanese, Thai, French, Italian, German and more.