Big Borgar ….

March 19th, 2009 Zeid Nasser (Admin)

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Advertising Agency: Leo Burnett, Cairo, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban
Copywriter: Tameem Youness/Yahya Esmaele
Photographer: Hussein Shaaban
Illustrator: Ahmed Hefnawy
Account Supervisor: Yosr Bayoumy

Via [DubaiLynx]

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Entry Filed under: Agencies,Creative,Egypt


  • Gibbo

    Love this campaign after travelling through Egypt recently. Can’t imagine been done before??? Hope not.

    (Could be said of whole Middle East :O)

  • http://ziadhamdan.spaces.live.com ziad hamdan

    didn’t like

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    My understanding that this was a big winner at Lynx right??? It’s nice and I like it but I would expect that in that category there would have been nicer stuff no????

  • Sameh

    This is the epitome of a good campaign; originality mixed with authentic Egyptian humor. This is also the Grand Prix winner at the Dubai Lynx Awards 2009, an award well-deserved.

  • Guest

    I was at the dubai lynx this year and the reason this won the grand prix as opposed to some other stuff was that like the head of the jury explained… was local insight. The Jury was sick of scam advertising and hence his stood out, plus it’s a great idea.

  • Guest2

    I am Egyptian and this ad is a scam too.

  • Guest

    Does that mean Heinz doesn’t know this ad ran or isn’t Heinz a client of Leo Burnett, Cairo or did it run officially under client sanction at least once? There is a difference between proactive work and outright scam. So which one is it?

  • GRAPHIC JUDGE

    R U sure that u called this “ADS”
    dont think so

  • tricky

    everyone is jealous ….bravo Leo burnett cairo….dubai lynx really puts in front the best of the third world advertising …and this is the best advertising this year according to dubai lynx….. so creatives and art directors back to the drawing boards…. and start producing ads like this this way next year you will surely win a lynk

  • Booyakkasha

    Done in Poland, same old story … no new creative from the country that is copying everyone else in every other industry. Design, Fashion, the list goes on.

    Nothing original … let just do what other people do because we have no brain for ourselves. A museum? Lets build one, what will we put in it? Just make stuff even if it isn’t a real artefct or old. Hilarious.

    Nothing riginal will ever come out of this region.

  • saher

    dear ziad could u pls let me c any of ur work, as you don’t like anything, so I’m really excited to c ur pieces

  • saher
  • khaled

    love it, its not scam it was on campus and gmag(2 local magazines) the thing about leoburnett cairo that makes us all jealous is that they sell their work, its all real, Booyakkasha i dont understand how it was done in Poland, this is very very Egyptian, in fact i agree with u that we Egyptians try to copy what ever we c but in a very bad way as a result “the egyptian hotdog” “the egyptian pizza” “the egyptian borgar” which makes these ads spot on, bravo leoburnett cairo!

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