Ad Blog Arabia » Brings out the Chinese in anyone

Brings out the Chinese in anyone

December 26th, 2011 Zeid Nasser (Admin)

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Advertising Agency: DDB, Dubai

Executive Creative Director: Adham Obied

Creative Directors: Adham Obied, Shehzad Yunus

Art Director: Dinesh Gore

Copywriter: Lisha Mansukhani

Photographer / Illustrator: Sanu Raju

Entry Filed under: Agencies,Creative,UAE

http://twitter.com/ZeidNasser Zeid Nasser

This campaign features a series of print ads for the China Times restaurant which feature people of differing ethnic backgrounds with their eyes slanted. The advertisement reads “China Times Authentic Chinese Cuisine: Brings out the Chinese in anyone”. The campaign created quite a buzz across various blogs and websites worldwide due to the racial connotations involved, but many have come to recognize the humorous side of the campaign.