Burger King’s Chocolate Souffle

February 12th, 2009 Zeid Nasser (Admin)

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Renata Giovannoni
Copywriter: Kristofer Richardson

Via [ Ads Of The World ]

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Entry Filed under: Agencies,Creative,UAE


  • Creative rules

    The problem I’ve got with these is the goodness is the wrong kind of goodness. It’s good because it tastes good. Not because it behaves good.

    Good attempt with the art direction however. At least it looks different. :)

  • kusum

    Utter crap.
    One more attempt at trying to work scam out before Dubai Lynx.
    This is why I hate agencies like Tonic, Partnership, Brandcom, etc.
    Vincent Raffray, Alok Gadkar, Manoj Ammanath, etc have no real work to do. None of their clients are billing.
    But that won’t stop them from doing scam on Burger King, Assorted Sound Studios & Adventure Tours and a really silly ‘Adopt a Sport’ Campaign done by Manoj Ammanath and gang for Ten Sports (which is obviously not even their client) and released in an obscure Gulf Today, just so that they can have some gongs at Lynx.
    Get a life guys. Get real.

  • http://www.abdallahsumrin.blogspot.com AbdallaH SumriN

    kusum
    I agree, but better to say all agencies.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    I think this is well attempted but I dont like the line “It’s good so you dont have to be” and in fast food, its all about impulse so it has to be a quick read which this ad unfortunately isnt.

  • http://248am.com Mark

    I love it and I think the line makes perfect sense.

  • madman

    i love the ads…and since when is this a forum to vent out personal frustration????? we are here to share our opinion abt ads…not naming names and laying accusations…even if its a scam…they took the effort to do it…so appreciate the idea instead of sniveling abt it….

  • ice

    its a good concept and good line ..i dont see anything wrong with that just needs a little more clarity and a little color would help. Its a fast food chain product, a dull product does not sell. youve got to make em want it, ATM i dont.

  • Kusums mom

    Ha kusum….. My word you’re an angry little fellow. I take it you
    A) Work in a crap agency and are a hack
    B) Are a waste of skin
    C) Have no real creative talent
    D) Need to move out of your parents home and start living.

    Life’s too short to be such a bitter piece of S**t.

    Grow up sunshine.

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