Carrefour droping, cutting and knocking down prices!

February 27th, 2009 Zeid Nasser (Admin)

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Advertising Agency: Strategies, Cairo
Associate creative Director: Bassem Sabry
Art Director & Copywriter: Bassem Sabry, Mohamed khater

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Entry Filed under: Agencies,Creative,Egypt


  • jane

    This is thoughtful and clever. It has an international any language any culture understandability to it doesn’t it? As Khafer and Sabry are the creators, then one must assume so.

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    didn’t like the background, why box?

  • Mokh

    Bravo Ya bassem
    I like the first and the second one. if you craft them well maybe you win something ;)

  • Magnetic

    Agree with Ziad, why the cardboard background? Careffour is a consumer hypermarket, though the idea is nice but the art direction looks so corporate, should be more dynamic and colorful, maybe a close-up of product packages’ bar-codes…

  • Revolution

    the first one is so nice idea and i see it’s so nice with the cardbox texture as it’s smthing generic related to all products just maybe he didn’t use it well and he should work on it alittle more

  • http://adbasha.blogspot.com Kaz

    Barcodes have been overused over the years. Impact BBDO Kuwait did something that is very similar to this back in 2006. Their barcode also symbolizes price, and in theirs they were lowering it, rather than knocking them down, dropping and cutting them:

    http://adsoftheworld.com/media/print/alghanim_electronics_barcode

    Interesting is also the similarity in the textures.

  • jayson
  • http://www.bloganubis.com Louai Alasfahani

    http://bloganubis.com/2009/03/01/thinking-inside-the-box/
    the impact BBDO never got published…so did these ads get published? if they did get published then good job. and as for the color of the background…well they also sell consumer durables and “white Goods” and “Brown Goods” so the background is relevant.

  • ice

    nicely done but the concept is quite old ..back in 2006 the barcode concept was awarded in cannes so it might be a reason impact did not publish it

    http://images.businessweek.com/ss/06/12/1222_2006ads/source/17.htm

    http://adsoftheworld.com/media/print/greenpeace_barcode

  • http://www.bloganubis.com Louai Alasfahani

    there is nothing against using a barcode in a concept; just make sure it is used in a fresh new way and not copied from something which already exists.

    Impact & Echo BBDO did not publish the ad because they could not sell it to the client (sister company). but that did not stop them from violating a code of ethics, the rules and regulations of the awards and deprive other more deserving agencies from their moment under the lime light.

  • http://www.bloganubis.com Louai Alasfahani

    there is nothing against using a barcode in a concept; just make sure it is used in a fresh new way and not copied from something which already exists. Impact & Echo BBDO did not publish the ad because they could not sell it to the client (sister company). but that did not stop them from violating a code of ethics, the rules and regulations of the awards and deprive other more deserving agencies from their moment under the lime light.

  • bessa

    MY KID CAN THINK DAT TOO….
    and by the way this is the worst photoshop ad i´ve seen so far.

  • amirozzzz

    photoshop 2.0 ! :)

  • bassant

    WTF ???

  • yasser

    Are these a school homework or what ?????
    STOPPPPPPP IT PLZ

  • a.abdou

    oh god. how f**king stupid!
    worst retouching ever

  • point idea

    fabulous. simple neat and hits

  • marco

    very simple, very smart and a new treatment for the barcodes

  • brijesh

    simple….creative

  • star

    very goooooooooooooooooooooooooood idea

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