Ad Blog Arabia

20 Comments Add your own

• 1. jane  |  February 27th, 2009 at 9:56 am

  This is thoughtful and clever. It has an international any language any culture understandability to it doesn’t it? As Khafer and Sabry are the creators, then one must assume so.

• 2. ziad hamdan  |  February 27th, 2009 at 2:08 pm

  didn’t like the background, why box?

• 3. Mokh  |  February 27th, 2009 at 3:21 pm

  Bravo Ya bassem
  I like the first and the second one. if you craft them well maybe you win something

• 4. Magnetic  |  February 27th, 2009 at 4:14 pm

  Agree with Ziad, why the cardboard background? Careffour is a consumer hypermarket, though the idea is nice but the art direction looks so corporate, should be more dynamic and colorful, maybe a close-up of product packages’ bar-codes…

• 5. Revolution  |  February 28th, 2009 at 4:45 pm

  the first one is so nice idea and i see it’s so nice with the cardbox texture as it’s smthing generic related to all products just maybe he didn’t use it well and he should work on it alittle more

• 6. Kaz  |  March 1st, 2009 at 3:56 am

  Barcodes have been overused over the years. Impact BBDO Kuwait did something that is very similar to this back in 2006. Their barcode also symbolizes price, and in theirs they were lowering it, rather than knocking them down, dropping and cutting them:

  http://adsoftheworld.com/media/print/alghanim_electronics_barcode

  Interesting is also the similarity in the textures.

• 7. jayson  |  March 1st, 2009 at 11:55 am

  nice idea but…

  http://www.barcoderevolution.com/home/

• 8. Louai Alasfahani  |  March 1st, 2009 at 9:02 pm

  http://bloganubis.com/2009/03/01/thinking-inside-the-box/
  the impact BBDO never got published…so did these ads get published? if they did get published then good job. and as for the color of the background…well they also sell consumer durables and “white Goods” and “Brown Goods” so the background is relevant.

• 9. ice  |  March 3rd, 2009 at 11:33 am

  nicely done but the concept is quite old ..back in 2006 the barcode concept was awarded in cannes so it might be a reason impact did not publish it

  http://images.businessweek.com/ss/06/12/1222_2006ads/source/17.htm

  http://adsoftheworld.com/media/print/greenpeace_barcode

• 10. Louai Alasfahani  |  March 4th, 2009 at 2:14 pm

  there is nothing against using a barcode in a concept; just make sure it is used in a fresh new way and not copied from something which already exists.

  Impact & Echo BBDO did not publish the ad because they could not sell it to the client (sister company). but that did not stop them from violating a code of ethics, the rules and regulations of the awards and deprive other more deserving agencies from their moment under the lime light.

• 11. Louai Alasfahani  |  March 4th, 2009 at 2:14 pm

  there is nothing against using a barcode in a concept; just make sure it is used in a fresh new way and not copied from something which already exists. Impact & Echo BBDO did not publish the ad because they could not sell it to the client (sister company). but that did not stop them from violating a code of ethics, the rules and regulations of the awards and deprive other more deserving agencies from their moment under the lime light.

• 12. bessa  |  March 4th, 2009 at 6:46 pm

  MY KID CAN THINK DAT TOO….
  and by the way this is the worst photoshop ad i´ve seen so far.

• 13. amirozzzz  |  March 4th, 2009 at 6:47 pm

  photoshop 2.0 !

• 14. bassant  |  March 4th, 2009 at 6:55 pm

  WTF ???

• 15. yasser  |  March 4th, 2009 at 6:56 pm

  Are these a school homework or what ?????
  STOPPPPPPP IT PLZ

• 16. a.abdou  |  March 4th, 2009 at 6:58 pm

  oh god. how f**king stupid!
  worst retouching ever

• 17. point idea  |  March 10th, 2009 at 3:29 pm

  fabulous. simple neat and hits

• 18. marco  |  March 18th, 2009 at 2:05 am

  very simple, very smart and a new treatment for the barcodes

• 19. brijesh  |  April 15th, 2009 at 5:21 pm

  simple….creative

• 20. star  |  August 23rd, 2009 at 10:10 am

  very goooooooooooooooooooooooooood idea

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