Posts filed under 'Budgets & Ad Spend'
It had to happen in the UK market which is fast becoming the most developed in online advertising.
A report by ZdNet says that “online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, and is also ahead of outdoor advertising, business magazines and consumer magazines.
The situation is described as “almost unthinkable going back two years” . Overall, from 2001 to 2005, radio consumption fell by 24 minutes a week across all adult age groups, with local commercial radio the biggest loser. Internet usage went up by 19 minutes, while TV gained 11 minutes of viewing time.
So, to all the advertisers and agencies in the Middle East who consider this ‘unthinkable’ now, we say think again!
August 14th, 2006
Apparently, the global media buying race for 2006 is being won by Starcom Mediavest group, who surpassed OMD.
According to a revised ranking of media agencies released late last week by RECMA, the Paris-based consulting firm for media agency billings, Publicis’ Starcom MediaVest Group has projected $25.580 billion in 2006 worldwide media billings.
Making is the largest single media agency network, with a 7.4 percent share of the global marketplace of media planning and buying.
With $24.880 billion in billings, OMD is a close second with 7.2 percent of the global market, followed by MindShare (6.9 percent), Carat (6.8 percent) and ZenithOptimedia (6.6 percent).
In the Middle East, the rankings are different. But, the big five are the same in the GCC and Levant.
Read more at Media Daily News.
July 14th, 2006
And with that head butt by Zidane, the World Cup 2006 in Germany ended.
What was the impact on Germany’s advertising industry? Surprisingly very little. A report by Reuters suggests that the World Cup gave the German advertising market little to cheer about.
Apparently, ad spending in Germany is expected to only grow by 1.6 percent, up from 1.2 percent in 2005, some of which can be attributed to football-themed print and outdoor campaigns.
But with most matches being shown on public channels, advertisers were left unable to take advantage of TV coverage. In fact, ZenithOptimedia expects less year-on-year growth in German TV ad spending in 2006 — 1.5 percent — than the year before, when it was 1.8 percent.
Naturally, many sectors in the German economy did, in fact, benefit greatly from the World Cup. You can expect the income of the hospitality, restaurant, transportation and telecommunication industries to have experienced massive leaps in income.
So, apart from the advertising industry, it’s all good news for Germany.
Onto South Africa 2010.
July 11th, 2006
It's official, advertising expenditures in the UAE have now dropped again. A couple of months ago, we reported a drop in advertising expenditures in the UAE during the first quarter of 2006. Well, now it's a quarter-on-quarter trend, as expenditures slide in the second quarter of 2006, causing a total loss of 6% in advertising spend compared to the first half of last year. Advertising spending has dropped to $498m for the first six, from $529m last year. According to Ipsos, the decline is due to several magazines ceasing publication and the move by some local TV companies to pan Arabian satellite. However, others are of the opinion that a growth in direct marketing and sponsorship spend is the reason. Read more details in the Gulf News.
July 4th, 2006
Pan Arab Research Center (PARC) has found that advertising spend in the UAE dropped by 8%, to $193m, in the first quarter of 2006 compared to the same period in 2005.
There’s also been a re-distribution of expenditures among media channels in the country. The media which lost ground were newspapers (7% down), and local television (57% down). Media which gained were outdoor (60% up), radio (40% up), and magazines (17% up).
The massive change in fortunes of local TV, outdoor and radio within one year is indicative of how dynamic and fast-moving the UAE market can be. Watch out!
Contact PARC for more information.
May 17th, 2006
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