Posts filed under 'Budgets & Ad Spend'
One of the largest technology magazine publishers in the world, Ziff Davis, has announced that results for the first quarter (Q1) of 2006 show that advertising revenue in its magazines is down 16 percent, while revenue in its online operations is up 41 percent.
It had to happen. After all, any technology enthusiast is bound to be an experienced Internet user, who is relying less on print nowadays. Not even an attractive woman on the cover of a tech magazine will change the new facts of life!
Although we must salute Ziff Davis for focusing on its online media products, the problem remains that a 1% drop in print ads is a larger loss than a 1% gain in online ads.
Sounds complicated? It isn’t, but you can dig into the details here.
May 13th, 2006
Men’s magazines in Europe and the United States are feeling the sting of online media, as advertising pages have been dropping alarmingly quarter-on-quarter.
Apparently, the typical man today can’t wait a whole month to get a magazine. With fast information available at finger-tips, magazines are suffering.
Advocates of online media have been saying it for years. Finally, it seems clients have also started to see it.
It’s tough on magazines, but they can grab advertising money on the Internet through their ‘digital editions’. But they must move fast.
Read this story on MediaWeekMointor.
May 10th, 2006
It’s that time of year again, when you start seeing predictions of how much online advertising will grow.
eMarketer is one of the credible and long-serving research firms who have recently made some bold predictions; most prominent of which is that online advertising is expected to finally exceed 5% of total advertising spend.
Although that’s a prediction for the US market, you can see such trends already in Europe; and it makes you wonder when we’ll see such developments in the Middle East!
So, media planners in Dubai, Beirut, Jeddah and everywhere else take note and let’s see more advertising spend on websites in the region.
Here’s the report. It’s a very good & long read with lots of graphs.
January 12th, 2006
More than 30 delegates from PR consultancies across the region, and senior LG officials discussed strategy and best practices at LG’s regional headquarters in Dubai. PR agency representatives from the UAE, Saudi Arabia, Egypt, Jordan, Morocco, Lebanon, Turkey, Nigeria, Kenya, Algeria, South Africa, Pakistan and Tunisia attended the forum, themed ‘Building Brand Believers’.
Attention to all the media owners, the PR people have decided to cut your advertising budgets!
Read more here about LG’s global view in this regard, which motivated the PR get-together in Dubai.
January 4th, 2006
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