This i’s a controversial campaign by JWT Tunisia, who claim that many of there staff members were head-hunted by a competitor, EuroRSCG. Accordingly, JWT Tunis management responded with an outdoor advertisement, using a billboard they claim to be “a minute away from the Euro RSCG office”.
The billboard says “JWT Tunis, voted best agency by Pascal”, referring to the EuroRSCG CEO, thereby sending a message to EuroRSCG management that JWT is proud to have the best staff and therefore proclaims itself to be the best agency.
AdBlogArabia (the mediaME.com blog) received these images and this explanation from JWT Tunisia who are fully responsible for this campaign. This news reporting by mediaME does not in any way reflect our opinion on this matter, but the opinion of JWT Tunisia. As a neutral news source we welcome and shall publish any counter opinion or view from another party.
Adobe has launched a this new ad campaign in newspapers across the globe.
Adobe says it loves Apple. But that’s just a way of getting your attention, to point out that it doesn’t love Steve Jobs’ efforts to control the world’s developers.
Advertising Agency: JWT DUBAI, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Dave Nicholson, Husen Baba
Copywriter: Dave Nicholson, Doug Mackay, Christopher Puhm, Emir Kreidie
Art Director: Husen Baba
