Posts filed under 'Corporate'
Saudi Prince and world famous investor Al Waleed Bin Talal, has confirmed that he is in talks with Rupert Murdoch’s News Corporation to sell them a stake in Rotana, his Arab entertainment firm. In fact, he even expects a deal to be done before the end of the year, when Rotana will IPO.
Everyone is talking about this potential deal and what it could mean, and bloggers have started to analyze it and its fast turning into a field day.
We, however, would like to point out that Al Waleed already has a 6% stake in News Corp.
So, it seems like a case of ‘you own a piece of me, let me own a piece of you’.
You can read indepth reports on this deal here at Reuters or here at Variety or here at Gulf Daily News.
And if you look around the web, you’ll find many more. This is, indeed, a big developing story to watch.
June 4th, 2006
Etisalat was among the last ‘hold-outs’ in the UAE’s drive for an open, competitive market. But, that changed with the government recently opening up the telecom market for other operators.
Now, this huge and successful organization is re-thinking its competitive marketing strategy, starting with a new look for a new era.
According to Etisalat’s press release: “The new identity reflects Etisalat’s values of transparency, optimism, openness, simplicity and reliability.”
“The green colour in the logo signifies life, growth and renewal. Green is the national colour of the UAE, and Etisalat has a long and close association with its home nation- the UAE.”
The CEO of Etisalat spelled it out in the launch event of the new identity, by saying that the corporation is “undergoing a culture shift at every level.” He added that the aim is to establish Etisalat as a truly global telecom operator, a true ambassador of the UAE success story in the international market.â€
So, how will the public respond to this brand ‘face-lift’? And to what extent will it help Etisalat break into international markets?
More here on Strategiy.com.
May 23rd, 2006
Orbit TV & Satellite Network launched NBA TV on May 7.
The network has signed a deal for exclusive broadcast rights of the NBA in the Middle East and North Africa. Orbit subscribers can watch their basketball stars on Channel 18.
Previously, the NBA had an exclusive deal with ART, whose NBA channel didn’t produce the audience figures or advertising expected.
So, can Orbit turn this move into a ‘slam dunk’ with Middle East audiences, where others haven’t succeeded?
Now, this month in particular, it’s possible, with the end-of-season excitment of the live NBA play-offs.
What about afterwards?
The NBA page on Orbit’s website.
May 9th, 2006
A new year, and a new start for Kodak. The company has faced some industry shifts in the last five years, with digital cameras turning the ‘film’ industry upside down. Although Kodak has moved with the times, going digital in many aspects, it seems the management wanted something more radical.
Maybe Kodak wants to shed it’s old-school photography image and look more ‘digital age’. Gone is the orange/yellow background image, replaced by simply the word ‘Kodak’ in red.
The old logo is one of the most recognizable in the world, so it’s quite a brave move.
Check it out on Kodak’s website.
January 8th, 2006
More than 30 delegates from PR consultancies across the region, and senior LG officials discussed strategy and best practices at LG’s regional headquarters in Dubai. PR agency representatives from the UAE, Saudi Arabia, Egypt, Jordan, Morocco, Lebanon, Turkey, Nigeria, Kenya, Algeria, South Africa, Pakistan and Tunisia attended the forum, themed ‘Building Brand Believers’.
Attention to all the media owners, the PR people have decided to cut your advertising budgets!
Read more here about LG’s global view in this regard, which motivated the PR get-together in Dubai.
January 4th, 2006
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