Advertisers ‘ getting into the game’
There’s a solution for advertisers who want to connect with a hard-to-reach market of young men who aren’t spending as much time watching television as they used to, but invest dozens of hours playing games.
Games publishers are more than pleased to take advertising dollars, for in-game advertising.
It’s been happening for some years now, but will really take off this year.
Nielsen Entertainment, a media monitoring and research firm, has started to follow in-game advertising and estimates it will be a $75 million market in the United States this year and will grow to $1 billion by 2010.
Add comment March 2nd, 2006
